Google will launch Adsense video units over the next few days according to the official Adsense blog. The video ads will be rolled out to English-language publishers in the UK, Ireland, and Canada.
Video ad units are similar to adsense ad units except in that they have an embedded, customizable video player in them that can display relevant video content similar to the content of a publisher’s site.
The videos displayed on the publisher’s site have ads embedded in them and so a publisher will only get paid when a user views the ad.
This new feature from from Google’s Adsense programme is in collaboration with YouTube another Google company bought just over a year ago.
Google’s adsense programme is an extension of adwords which extends advertising from the sponsored listings in Google’s search results onto publisher’s sites.
