Google has upgraded its AdWords programme to allow advertisers to target specific content on websites.
This feature is not entirely new, as Google -in the past- had allowed advertisers to target niche content within websites, it now simply made it more targeted.
So, for instance, instead of targeting the entertainment section of a certain content portal, advertisers can now bid to show up on the movies subsection, or even more specific, the section where movies are showing in a certain location of the country.
This is straight from the adwords blog announcement:
“We’d like to announce two changes to site targeting in Google’s content network. First, because site targeting now offers more precise targeting options, we’ve given it a more appropriate name: placement targeting. Second, we’re introducing a new cost-per-click bidding option so you can now pay per click or per impression.”
This is a fantastic new development and a huge opportunity for advertisers to target specif niches and minimise their ad spend by minimising wastage of their ad budget on un-targeted clicks.
Well done Google, another great step in the development of online advertising!
