How to View International Adwords Ads

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Ever wanted to see what adwords ads people are seeing in other countries?  Well you can do so by adding the “gl” operator at the end of your url query string along with the country code of the country of interest like so:

http://www.google.com/search?q=compare+laptops&gl=us for the US
http://www.google.com/search?q=compare+laptops&gl=au for Australia
http://www.google.com/search?q=compare+laptops&gl=uk for the UK

This could come in handy if you’re interested in viewing ads you’ve purchased for other countries or even if you’re simply looking for some creative inspiration for your own adwords ads.   If you’re doing it for the latter, make sure you do not outright copy the ad as this will cause your adwords quality score to decrease thereby increasing your bid price.  Worst still, if you’re caught stealing copyrighted material, Google may ban your account. 

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Head of SEO and Inbound Marketing at UK's largest media planning and buying agency. Omar has over 10 years experience in digital marketing with the last 6 being in large media agency environments, developing and implementing cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: . The content of this article represents the personal views of the author and does not constitute professional advice.

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