Just in… Yahoo! has acquired Blue Lithium, a San Jose, California-based company with 100 employees. The price tag for the purchase… a whopping 300 million dollars! (thats £149.4 million). The purchase was an all cash deal!
Blue Lithium is the 5th largest advertising network in the US and the 2nd largest ad network in the UK, this is according to Comscore. Blue Lithium also boasts 145 million unique visitors per month.
Susan Decker, president of Yahoo!, said of the purchase:
“Blue Lithium’s expertise in network management will better enable Yahoo! to manage supply and demand across our network by balancing advertiser goals with publisher value.”
This is the official statement on the Blue Lithium site:
“The acquisition of BlueLithium enables Yahoo! to accelerate its advertising, product, and engineering roadmaps, and gives the company increased capabilities to sell and measure performance-based campaigns both on and off the Yahoo! network.”
It seems like Google and Yahoo are on an ad network buying spree… only a few months back Yahoo purchased Right Media, for 680 million dollars and Google purchased DoubleClick for $3.1bn back in April (although this purchase is still under watchdog scrutiny).
My prediction… MSN to make the next big move. Watch this space….
