Wikinomics and the Wiki Economy

wikinomics - the bookHeading to work today I was reading the Metro newspaper “aka the London Bible” and in it I read an article entitled Wikinomics.

Back at home this eveing I Googled Wikinomics and got this site  I was intrigued so I read on. 

Basically this site is about the book that explains what wikinomics is and how you can prosper  in a world where new communications technologies are democratizing the creation of value”.

If you don’t understand what wikis are, a good place to start is at the original Wikipedia ( site started by Jimmy Wales.  It was the first large scale collaboration to build the world’s largest encyclopedia. 

The Wikipedia inspired a whole bunch of other similar collaborations in travel, entertainement, and other niches from engineering to marketing and even SEO.

I will be buying the Wikinomics book soon and will review it once I finished reading it, so stay tuned…

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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