Keyword Research Resources

wordtracker keyword research toolKeyword Research is at the heart of proper SEO and PPC optimisation.  Without the right keywords, how will you know which keywords to target in both your SEO and PPC campaigns?  The answer is your wouldn’t know and you’ll simply be throwing mud on a wall.

Keyword Research for SEO

Keyword research should be conducted at the outset of any SEO campaign efforts.  Keyword research should begin with a brainstorming process that uncovers all potential keywords associated with the industry.  At this stage it is crucial not to rule out any keywords and to keep an open mind.

Resources for Keyword Research

Once the keyword brainstorm stage is done, its time to expand the list by using Keyword Research tools.  There are many keyword research tools out there both free and commercial that can help you at this sage and for convenience, I’ve listed my favourite ones here:

  • Wordtracker - Subscription fee and fairly reasonable – the mother of keyword research tools

  • Keyword Discovery – Subscription based and very popular

  • NicheBOT- Simultaneously searches a variety of keyword research tools

  • WordZe – A pay for service with options like keyword difficulty and trends

  • Google Keyword Tool- Free from Google but PPC-based 

  • Spy Fu- Free and paid options available with an interesting way to research competitor keyword ads and the CPC prices they’re paying

  • SeoDigger- Free and an interesting way to see what phrases your competitors are ranking for on Google.

  • Hitwise Search Intelligence – Very expensive keyword research tool but probably one of the best out there.

  • comScore qSearch – Even more expensive but well worth it!

  • AdGooRoo SEM Insight- A paid for service and very popular competitive research tool for PPC campaigns

  • SEO Book Keyword Tool – Free and offers lots of information maybe a bit more than you’ll ever need.  You’re also able to take the source code of this tool and place it on your site.

  • Google Suggest Scraper- Free but based on PPC keywords. 

  • Digital Point Keyword Suggestion Tool – Free but they accept donations.

  • adCenter Labs Keyword Tools – Free but, from my experience, not very good (good back-up).

  • Overture Keyword Selector- Free and alot of the other free keywrod research tools are based on it.

  • Now that you’re hopefully inspired,  go off and research those keywords that will bribng you the traffic you deserve! 

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    Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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