Image Alt Tags for SEO

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Image alt tags, have you heard of them?  If you haven’t let me tell you.

Image alt tags are basically the alternative text you see when you hover over an image.  Image alt tags describe what the image is about.

here is an example of the HTML code of an image alt tag:

<p align="left">&lt;A href="linked.html" mce_href="linked.html"&gt;
     &lt;IMG src="image-source.html" mce_src="image-source.html"
          alt="your keyword rich image description (alt text) goes here"&gt;
  &lt;/A&gt;

</p>

Image alt tags & SEO

So why are image alt tags important for SEO?  Well, in a nutshell, its because search engine spiders can’t read text in images and can’t tell what an image is about. 

Because search engine spiders can read text, they’re able to associate the alt tag of the image with the image and therefore know what that image is about.

To get the full SEO benefit from your image alt tag, make sure to include your target keyword in the image alt tag.  However keep your image alt text concise and do not under any circumstance stuff it with keywords! Engines do not like that and can potentially penalise you for spam if you practice such technique.

Happy coding!

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Head of SEO and Inbound Marketing at UK's largest media planning and buying agency. Omar has over 10 years experience in digital marketing with the last 6 being in large media agency environments, developing and implementing cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: . The content of this article represents the personal views of the author and does not constitute professional advice.

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