Placing keywords in your site’s title and meta tags is an SEO no brainer but its not sufficient to have search engine users click on them.
In order to entice search users to click on your listing you need to follow the following basic SEO best practices steps:
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Your title tag should not exceed 60 charachters (including spaces)
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Your description meta tag should not exceed 160 characters (including spaces)
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Include one instance of your target keyowrd at the beggining of your title
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Include your target keyword twice (not consecutively) in your description meta tag
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Include a call to action (buy now, try today, etc..) in your title and description tags
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Ensure that the title and description tags read well to users
By following the above six steps, you’ll be well on your way to optimising your title and meta tags for ranking and conversion.
Enjoy the traffic!
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