Social networking site Digg has dropped Google Ads on its site for rival Microsoft AdCenter. The details of the deal were not disclosed as both companies declined to comment.
Digg is MS AdCenter’s second high profile social networking client, the first was Facebook which was signed up a year ago.
This is what Steve Berkowitz, a senior VP of Microsoft’s online services group said of the deal:
“We actually now are in the forefront of what we believe is going to be the next generation of advertising,”
Microsoft AdCenter needed this kind of high profile advertiser to kick off its Advertising programme.
I’m not too sure this was such a good move on Digg’s part as most Digg users are anti Microsoft because of its monopolistic history with software applications.
Lets see how things pan out….
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