Up to one quarter of searches on Google are ‘new to google’ searches.
Udi Manber, Google’s VP of Search Quality at a recent conference said that “20 to 25% of the search queries Google receives every day are being seen by Google for the first time”
This is an interesting stat as it highlights the sophistcation of searchers when performing a search query on Google or any of the other search engines.
Manber also gave examples of how Google will be handling peoples queries in the search box as follows:
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“How much does it cost for an exhaust system” will pull up results from “cost of an exhaust system.”
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“Overhead view of bellagio pool” will pull up results from “bellagio pool pictures.”
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“Fedora 5 losing network connections” will pull up results from “fedora 5 network configuration.”
The thing to take from all of this is that search is developing and developing fast. The way people are searching is also changing at a fast pace therefore optimising search (both paid and organic) need to take into consideration these satistics and include them into the overall search optimisation strategy.
