One Quarter “New to Google” Searches

Up to one quarter of searches on Google are ‘new to google’ searches. 

Udi Manber, Google’s VP of Search Quality at a recent conference said that “20 to 25% of the search queries Google receives every day are being seen by Google for the first time”

This is an interesting stat as it highlights the sophistcation of searchers when performing a search query on Google or any of the other search engines.

Manber also gave examples of how Google will be handling peoples queries in the search box as follows:

• “How much does it cost for an exhaust system” will pull up results from “cost of an exhaust system.”

• “Overhead view of bellagio pool” will pull up results from “bellagio pool pictures.”

• “Fedora 5 losing network connections” will pull up results from “fedora 5 network configuration.”

The thing to take from all of this is that search is developing and developing fast.  The way people are searching is also changing at a fast pace therefore optimising search (both paid and organic) need to take into consideration these satistics and  include them into the overall search optimisation strategy.