Google’s Unavailable_After Meta Tag

Google is planning to introduce a new meta tag to deal with time sensitive information on websites.  The new tag -dubbed “unavailable_after” – was announced by  Dan Crow, director of crawl systems at Google at a recent SEMNE conference.

The “unavailable_after” tag will for instance allow webmasters to tell Google when a particular page on their site will no longer be available.  For instance, if there is a time-sensitve special offer on a site that expires on a certain date, a site owner will be able to use the unavailable_after tag to let Google know when to stop indexing that page.

I think this is actually a very good idea and long overdue, well done G!

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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