Google Acquires GrandCentral Communications

grand central logoGoogle announced that it has acquired GrandCentral Communications a company that manages voice communications.  The Purchase price is thought to have been in he vincinity of $50 Million.

The GrandCentral Communication technology allows its users to manage all their telephone numbers under one account managed from a pc. 

The technology also allows users to:

  • have one central voice mailbox.

  • listen to your voicemails online or from any phone,

  • forward your voicemails to anybody,

  • add the caller to your address book,

  • block a caller as spam

  • listen in on voicemail messages from your phone while they are being recorded

  • switch a call from your cell phone to your desk phone

The service is currently in beta and only available to US residents on an invitation only basis. 

A very smart buy on Google’s part, and a bold move into the telecoms industry.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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