Word Press Title Tag Optimization

Here a quick tip to help you optimise your Word Press title tag so that it becomes more search engine friendly.

1. Login to your site using your favourite ftp application.

2. Open the header.php file, it can be found in root > wp-content > themes > your theme.

3. Find: <title><?php bloginfo(‘name’); ?><?php wp_title(); ?></title>

4. Replace with  : <title><?php wp_title(); ?><?php bloginfo(‘name’); ?></title>

5. Upload header.php back to your site

What this small change does is make your post title appear before your site name in the search engine results pages (SERPS). 

So instead of :

My WordPress Site – This is my latest Keyword Rich Blog Entry Title

You will now get:

This is my Latest Keyword Rich Blog Entry Title – My WordPress Site.

What you’ve effectively done is put your keyword targets closer to the beggining of the title tag, this is beneficial from an SEO perspective.

If you have any questions ask away…