Ebay has decided to end its spat with Google as it resumed its advertising campaigns with the internet search giant.
Ebay decided to pull its ads out of the Google ad network “as an experiment” to see how much it relied on Google for its traffic. The experiment’s outcome…“Ebay didn’t have to spend as much on Google ads”.
During that time, Ebay increased its ad spend on Google’s rival networks, Yahoo, MSN and ASK during the same time.
Background of the Google – Ebay Spat
It all had to do with the competition between the two Silicon Valley giants in the field of online payment; Ebay owns PayPal and Google owns Google CheckOut.
The spat began when Google decided to hold a party to promote Google CheckOut during the same time that Ebay was holding its annual sellers convention in Boston for thousands of its largest sellers. Google thought it would be a good idea to invite these same sellers to its party, the inivitation read “Let Freedom Ring”.
Nice one Google!
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