Google Expands Pay-Per-Action Model

omar kattanGoogle has expanded its Pay-Per-Action model for Google Adwords.  Starting today, Google Adwords advertisers -with more than 500 conversions from their pay-per-click and pay-per-impression based campaigns in the past 30 days- will see an alert in their Adwords admin panel informing them that they are able to start creating pay per action campaigns.  

The Pay-Per-Action pricing model was initially launched in March 2007 with positive feedback from participating ppa advertisers.

What is Pay Per Action?

Pay-Per-Action (PPA) is a pricing model that allows advertisers to pay only when a pre-defined action is completed on their site, examples of actions include:

  • Purchasing a product or service
  • Delivering a lead
  • Signing up for a newsletter
  • Filling out an application form

What are the benefits of PPA?

The main benefit of PPA is that advertisers only pay when a potential customer performs an action as opposed to the traditional model of advertising on the internet -Pay Per Click or PPC – where advertisers agree to pay when someone clicks on their adverts (either on Google’search result pages or on content sites that carry Google adverts.)

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New Age AdMan & proud father of 2 incredible kids. Omar heads-up SEO and Inbound Marketing at UK's largest media agency.

Omar has over 20 years experience in advertising the last 10 years being in digital marketing within large media agency environments, developing and implementing cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: .

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