Google removes cache feature in China

google no cache chinaGoogle China has decided to remove it’s cache feature in the Chinese market.

Cache (pron: cash) is the copy of a webpage that Google has in its database from the last time it spidered the site.

Why did Google remove the cache and what are the implications?

The issue lies in the fact that the Chinese government has managed to force the ISP’s (internet service providers) in China to disable the cache feature on their end, therefore if one was to click on the cache link they would land on an error page (page not found).  This is part of the Chinese governments ongoing efforts to censor the internet.

Google said that they decided to remove the link to safeguard the user’s experience in not clicking on broken links from its pages.

Do you agree with Google’s decision?  Are they (as ever) just bowing down to the Chinese government’s whims?  I think so!

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New Age AdMan & proud father of 2 incredible kids. Omar heads-up SEO and Inbound Marketing at UK's largest media agency.

Omar has over 20 years experience in advertising the last 10 years being in digital marketing within large media agency environments, developing and implementing cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: .

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