In an effort to better penetrate the Chinese market, Google has partnered with the Chinese portal Sina to offer search facilities to its 230 Million registered users.
The partnership is aimed at gaining market share over Baidu the dominant search provider in China.
Replacing Lost Market Share?
Google’s move is especially important given that last month, Netease, one of Google’s largest search partners decided to abandon Google for it own search engine technology.
Chinese Market Share for Search
According to a recent study, Baidu controls 56.8% of the total search market while Google owns 32.8% of total Chinese searches. Yahoo controls 5% of the total Chinese market for searches with the remaider split among the other search engines including MSN and ASK.
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