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why-brand-storytelling-works

Why Brand Storytelling Works

Storytelling is an ancient human occupation. There’s not a culture on Earth without its rich share of myths and legends—and its tawdry gossip and scary stories. We’ve had tales ...
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The emotional entrepreneur: A springboard to SME success

This piece was originally published as a guest blog post on the Souqalmal SME Blog. Managing a company as an entrepreneur means dynamic leadership. There are no set guidelines to ...
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Sandstorm Turns One – 8 Lessons Learned From Building An Agency in the Middle East

Those who know me know that I recently left a comfortable job as head of Inbound Marketing and SEO at MediaCom and joined a fledgling start-up agency in the Middle East, Dubai to be ...
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‘Facebook Media’ – What Marketers Need to Know

Are you using Facebook to grow your business? Does your social media team post frequent updates on Facebook to engage with your target audience? Facebook has just rolled out Facebook ...
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Make Your Own Infographic: 5 Tools to Consider

Today, infographics have become an important part of content marketing. You can see many freelance bloggers and professional businesses promoting their websites, products, and services ...
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Google’s HTTPS / SSL SEO Update – My Curated View

Unless you’ve been hiding under a proverbial rock, you’ve probably heard by now about Google’s new and unsurprising move to provide a boost to websites utilising ...
Gold Panning

Thoughts on Content Curation [Curated]

Content Marketing has become an essential discipline in digital marketing and overall brand communication.  Like it or not, it is here to stay and will be for a long time. As traditional ...
The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870.
A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea

Read more: http://www.answers.com/topic/storytelling#ixzz35mJRgDgu

Marketers: Think Like Storytellers

Writing is a craft. Be it in fiction or in a business context, words are your raw material. A story, fiction or otherwise is shaped by plot and characters. It seems a simple enough ...
TRA

My Slides From TRA SMM Presentation – Dubai – June 4th

On Wednesday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the Telecommunications Regulatory Authority ...
Omar Kattan TRA Social Media Marketing Workshop Dubai

Join My Social Media Strategy Workshop June 4th Dubai TRA

If you’re around on the 4th of June… I’ve been invited by the Dubai Telecommunications Regulatory Authority “TRA” to present on the topic of “integrating social media ...
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Why I Support Google’s Fight Against SEO Guest Blogging

Back in January, Matt Cutts said that if you’re guest blogging for links, stop.  This was followed by a penalty imposed by Google on a large guest blogging network (unfair imo); ...
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Rules of Gamification: A Marketer’s Guide

Gamification, or the use of game mechanics to influence consumer behavior, is a global hype. But how does it work? And perhaps more importantly, does it actually work? Gamification ...
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