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Interview: What’s the Story with Content Marketing?

I was recently interviewed by the brilliant Lianne Picot on her Story Powered Radio Show on Voice America. The topic was one that is near and dear to my heart; Content Marketing, and ...
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Presenting: Future of Search During UAE Innovation Week

I’m hitting the speaking circuit again, this time on 25 November and in support of UAE Innovation Week to discuss the future of Search. Over the last year, the UAE has prioritized ...
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Client Award Win: Souqalmal Best Online Business in UAE

Proud of our client Souqalmal.com for winning the Online Business of the Year Award during last week’s prestigious Gulf Capital MEED SME Awards. And well done to the Sandstorm ...
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10 Steps to Putting Together a Content Creation Calendar

Any company embarking on building and growing its digital brand needs to have a content creation calendar. After all, success is no longer about randomly creating content. Instead, ...
omar kattan - best digital marketing professional award

Awarded Asia’s Most Influential Digital Marketer

Proud to have being awarded Asia’s Most Influential Digital Marketer during last week’s prestigious Asian Leadership Awards. In its 5th Year, the Asian Leadership Awards (ALA) ...
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7 Tips for Effective Brand Storytelling on YouTube

YouTube is by far the biggest user generated video platform today and the second largest search engine after Google. It is also the ideal platform to tell your brand story either directly, ...
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How We Track Content Marketing Performance

Most businesses already understand the importance of content marketing as a way to raise brand awareness, enhance search engine visibility, establish authority and increase lead generation. ...
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Lead Management Automation: The Right Email At The Right Time

A potential consumer, or lead, has shown interest in your product or service, and you have received an email address. How do you maximize your chances of converting the lead, and how ...
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12 Tips to Getting the Most Out of Your Email Newsletter

One of the most effective forms of email marketing is the newsletter. It’s a way of providing subscribers with an in-depth look at your business. It’s also highly customizable, ...
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Twitter Google Deal: What Businesses Need To Know

If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached ...
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Mobile App Store Optimization: A Guide to Better Ranking

Mobile apps are changing the way UAE does business online. More users continue to gravitate towards mobile devices for shopping, reading, and searching the web. Most marketing people ...
remarketing

Beginner’s Guide to Remarketing

If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government or the NSA, but by corporations trying to ...
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