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Footlocker’s Sneakerpedia is Bang on Trend
With Google’s recent updates codenamed Panda and Penguin, it’s now more important than ever for companies to move away from on-page SEO, and towards building on-line community, ...
Penalised by Penguin? Here’s What to Do
If your site has been hit by the Penguin update, you’re undoubtedly scouring the web for information to help you recover.
Now that the dust has settled a bit, there is enough ...
Owning The Moment: FoodBeats.com by Lurpak®
Every once in a while a great advertising idea is born. It manages to cut through the clutter and gets to the heart of consumers needs, wants and aspirations.
The best advertising ideas ...
Viral Advertising: The Minute Guide
With the rise of social media, connections between consumers have never been more valuable. The sharing of articles, videos, photos, and other content has been heralded as one of the ...
HOW TO: Win Friends and (Pin)fluence People [TIPS]
I’ve been on Pinterest for over 3 months now and must say, I’m hooked.
During this time I’ve picked up a few tips that I’d like to share with you.
Before you ...
5 eCommerce Website Design Don’ts [TIPS]
eCommerce website design is not just about setting up a front-end point of sale shop.
Advertising, search optimisation and inbound marketing efforts may deliver visitors, but your ...
Does Your Company Need Reputation Management? [Guest Post]
While the Internet can be beneficial to a company’s marketing efforts and overall success, it can also have a negative impact on their brand and reputation. Thanks to forums, ...
[HOW TO] Survive Google’s Over Optimisation Penalty
Matt Cutts recently announced an “over-optimisation penalty” coming in the next few weeks. This is the latest chapter in a year long crusade by Google to fight spam, codenamed ...
[HOW TO] Avoid Google’s Ad-Layout Penalty
Google announced a new addition to its ranking algorithm in January 2012. The new algorithm factor watches for low-quality content with “ads above the fold.” This type of layout ...
Spin-off: Launch of BrandStories.net
Just a quick one to let you know that I’ve officially launched my new site, BrandStories.net.
Why BrandStories.net?
BrandStories.com is already taken .
BrandStories.co.uk is ...
4 Steps to Conduct Interviews for Award-Winning Content [HOW TO]
You don’t have to be a world-famous journalist to conduct engaging interviews and create award-winning content. Whether it’s an article or video content, you can spin an interview ...
Ready for Social Commerce? 4 Concepts Worth Knowing
Social commerce, or s-commerce, was worth billions of dollars in 2011, and is set to explode as people spend more and more time on social networks. The challenge for all social websites, ...
The Minute Guide to Facebook’s Graph Rank
You’re probably already somewhat familiar with Facebook EdgeRank. It’s the algorithm that determines whether an update does or doesn’t appear in fans’ newsfeeds ...
The Essential Marketer’s Guide to Pinterest: What it is and Why You Should Care
Pinterest is the fastest growing social website, a rich backlink platform, and a powerful marketing tool for businesses and brands. However, its focus on the visual, and its staunchly ...
Generation Y 101: The Future Has Arrived
Generation Y is moving up the career ladder and getting wealthier. By 2017 its 79 million members will have more spending power than the baby boomers and Generation X. Its spending ...
