Featured Articles
All Stories
Share Meaningful Content To Build Your Brand’s Presence
Can content inspire meaningful social change? Can it reach your target market using the very words that speak to them? More critically, can it sell? And — better still — ...
6 Proven Styles of Headlines that Really Work
The headline is the first, and potentially the only, chance you have to make an impression on a reader. You may have just written the world’s best article, but it will all be for ...
Google’s Best practices for using rel=canonical
Including a rel=canonical link in your webpage is a strong hint to search engines your preferred version to index among duplicate pages on the web. It’s supported by several search ...
Four Reasons to Use Behavioral Ad Retargeting
When someone opens a new website, they ignore most of the advertisements. The banner ad for a leather jacket? Not interested. The auto-play ad showing off a new pair of shoes? Stopped ...
5 Slideshow Creation Tools You Might Have Missed
If you’re looking for ways to spice up your content marketing efforts, adding slideshows to your editorial calendar might just do the trick. The popularity of the visual web ...
Persuasion Marketing: How to Optimise Content to Maximise Conversion
Most companies know that creating persuasive content is the key to converting readers into loyal subscribers or paying customers, but it’s easier said than done. Judging by the quantity ...
5 Pinterest Content Curation Strategies For Ecommerce Brands
If you haven’t established a presence on Pinterest for your online business, you should reconsider. Why? Lauren Young, the Reuters personal financial editor, sites a Pew Research ...
7 Podcast Tools For Your Audio Content Plan
Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are ...
Google’s Schmidt: Verified Profiles Key To Ranking
It’s official, your Google Plus profile will affect your ranking.
According to Eric Schmidt…
“Within search results, information tied to verified online profiles will ...
[How To] Cultivate Customer Loyalty – 3 Tips
Cultivate loyal customers and enjoy sales even when times are tough. Earning a customer’s trust and loyalty takes a lot of time and effort. But it pays off in the long run.
Here ...
How Do You Measure The Impact Of Twitter In Your Business?
So, you want to create more awareness to your brand and don’t know where to start? Well, you could go on the social media route. But you really have to carefully think about it. ...
3 Tips for Creating Great Content for Your Site
Any self-respecting web marketer will tell you that content is king. However, it’s not as simple as that. Not all content is created equally.
Only high quality, well researched ...
