+971 0 562743783 omar@sandstormdigital.com

How Dominos Used The Rebirth Story Plot To Bounce-Back To Glory

dominos

In a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In the years leading up to 2009 Dominos was facing a product quality crisis with wide-spread criticismRead More…

elon-presenting-powerwall

I recently watched the launch of PowerWall by Elon Musk; and while he’s not quite Steve Jobs, he does use the same storied approach to product launches. Watch his launch of ‪#‎PowerWall‬ and if, like me, your business relies on constant new business pitches to grow or if you’re an entrepreneur trying to secure funding orRead More…

brain

Back in November 2015, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“. Google has confirmed that RankBrain is one of the top three ranking factors for search engine results placement. The first and second most important, not in order, are content andRead More…

Early VW Beetle Ads

The VW “Lemon” and “Think Small” ads are icons of the late 50s. Created by Bill Bernbach‘s BBD ad agency, they revolutionized advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. WHAT IS BRAND PERSONA? A brand is not just a name and a logo.  It’s a living,Read More…

b2b-story

“What keeps your customers up at night?” One of the most important concepts in b2b marketing is empathy, without it, your story will not resonate with the intended audience; and if the story doesn’t resonate, you might as well not tell it. “What keeps your customers up at night?” This is the question I often askRead More…

storypowered

I was recently interviewed by the brilliant Lianne Picot on her Story Powered Radio Show on Voice America. The topic was one that is near and dear to my heart; Content Marketing, and how Brand Storytelling fits in. The interview kicked of with my own personal story, one that I’ve been hesitant to elaborate on before,Read More…

In5-SEO-101-Omar-Kattan

I’m hitting the speaking circuit again, this time on 25 November and in support of UAE Innovation Week to discuss the future of Search. Over the last year, the UAE has prioritized innovation mainly to keep its competitive edge in the region and to boost its diversification efforts. I’m proud to have been asked to participateRead More…

sam-win (1)

Proud of our client Souqalmal.com for winning the Online Business of the Year Award during last week’s prestigious Gulf Capital MEED SME Awards. And well done to the Sandstorm Digital FZE ePR team for managing the award nomination and submission process on behalf of Souqalmal.com. This is the first of many such award ceremonies coming upRead More…

editorial calendar

Any company embarking on building and growing its digital brand needs to have a content creation calendar. After all, success is no longer about randomly creating content. Instead, it’s about having a forward-thinking plan, defining when content will be created, and most importantly, outlining the internal and external resources you’ll need to take your company’sRead More…

omar kattan - best digital marketing professional award

Proud to have being awarded Asia’s Most Influential Digital Marketer during last week’s prestigious Asian Leadership Awards. In its 5th Year, the Asian Leadership Awards (ALA) salutes remarkable business leaders and organizations in Asia for their continuing commitment to excellence, developing best practices and innovative strategies. ALA distinguishes and honors leaders who have contributed andRead More…

succeed-youtube

YouTube is by far the biggest user generated video platform today and the second largest search engine after Google. It is also the ideal platform to tell your brand story either directly, or by associating with other content creators to tap into an existing audience who relate to your “adjacent” story. So, what does itRead More…

Ipad & Charts

Most businesses already understand the importance of content marketing as a way to raise brand awareness, enhance search engine visibility, establish authority and increase lead generation. However, many marketers have little to show for their efforts, and this is often due to not paying enough attention to the statistical data gathered from their digital marketingRead More…


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